Locations
You can study the programme B.A. International Marketing Management (dual) at the following locations:
Description of the programme
The heart of every company beats in marketing. Experienced "marketeers" communicate consumer needs to the point and develop strategies to precisely exploit market potential. In the International Marketing Management degree programme, you will create the best conditions for leading cross-functional and cross-national projects to success with creativity and analytical understanding.
The diverse core modules Internet and Social Media Marketing, Communication Policy and Advertising, Media Science as well as Market Research, Big Data and Statistics are waiting for you.
Why enrolling in this programme?
Alicia Euler | accadis-Alumna 2018 Sales & Marketing Manager, Herget Representation & Networking GmbH
‘I was particularly impressed by the personal support provided by accadis University. With Professor Dr. Andrea Hüttmann, I had a direct contact person in the Career Center, which was very helpful during the search for internships. Thanks to the small study groups, my lecturers knew who I was and what I was capable of. The theoretical content was applied in group work and projects with practical case studies and deepened our knowledge and skills.’
Accreditations & awards
CHE University Ranking
The accadis Hochschule has achieved top rankings in numerous categories in the CHE University Ranking in the ZEIT Study Guide 2023/2024. In particular, in the categories ‘Support at the start of studies’ and ‘Practical orientation in teaching’, the accadis Hochschule leaves the other private universities of applied sciences behind.
State Recognition | Hessian Ministry of Science and Art
The accadis Hochschule has been state-recognised since 2004. The basis for the unlimited state recognition by the Hessian Ministry of Science and Art in 2010 is the institutional accreditation by the Science Council.
Accreditation by the German Science Council
The German Council of Science and Humanities accredited the accadis Hochschule in 2010. During the re-accreditation in October 2020, the accadis Hochschule 2020 was awarded the maximum achievable accreditation period of ten years.
System accredited by the Accreditation Council and FIBAA
In November 2014, the accadis Hochschule was the first university in Hesse to successfully complete system accreditation by the FIBAA accreditation agency. On this basis, the Accreditation Council granted re-accreditation in 2021 without conditions for the maximum achievable accreditation period of eight years.