Locations
You can study the programme B.A. Marketing & Event Management (dual) at the following locations:
Description of the programme
Do you want to make the impossible possible in strong, passionate teams? Then get ready for the biggest challenges with the Marketing and Event Management programme. You will learn to combine conceptual marketing instruments with practical tools in order to maintain an overview in complex marketing situations. Jobs await you in the highly dynamic environment of agencies or event departments of major international companies.
Gain specialised knowledge in internet and social media marketing, communication policy and advertising as well as event management.
Why enrolling in this programme?
Nadine Raschke | accadis-Alumna 2016 Senior Consultant Advisory | Front Office Transformation, PricewaterhouseCoopers GmbH
‘The marketing course content and the practical activities in my dual cooperation company complemented each other ideally. Today, I have a broad repertoire with which I can quickly familiarise myself with new topics. In complex project situations, I benefit from the analytical and systematic approach I have acquired. In the operational business, the contents of the Microsoft courses have also proven their worth; both are my daily tools.’
Accreditations & awards
CHE University Ranking
The accadis Hochschule has achieved top rankings in numerous categories in the CHE University Ranking in the ZEIT Study Guide 2023/2024. In particular, in the categories ‘Support at the start of studies’ and ‘Practical orientation in teaching’, the accadis Hochschule leaves the other private universities of applied sciences behind.
State Recognition | Hessian Ministry of Science and Art
The accadis Hochschule has been state-recognised since 2004. The basis for the unlimited state recognition by the Hessian Ministry of Science and Art in 2010 is the institutional accreditation by the Science Council.
Accreditation by the German Science Council
The German Council of Science and Humanities accredited the accadis Hochschule in 2010. During the re-accreditation in October 2020, the accadis Hochschule 2020 was awarded the maximum achievable accreditation period of ten years.
System accredited by the Accreditation Council and FIBAA
In November 2014, the accadis Hochschule was the first university in Hesse to successfully complete system accreditation by the FIBAA accreditation agency. On this basis, the Accreditation Council granted re-accreditation in 2021 without conditions for the maximum achievable accreditation period of eight years.
