Variations
You can choose from other variations of the study programme B.A. Marketing.
Description of the programme
Thinking and optimising company services and processes from the customer's perspective: That is what you will learn in this Bachelor's distance learning programme in Marketing. It takes more than a gut feeling to translate the wishes and needs of customers into company offers. Using conceptual methods, students learn how to consistently orientate a company towards the market. Their skills range from analysing markets and assessing market potential to configuring marketing along the relevant instruments and marketing controlling. With this Bachelor's degree in Marketing, graduates have many career opportunities in areas such as marketing, advertising, sales, PR, market research and product management. They can work in organisations of any size and in a variety of industries, including entertainment, retail, technology, healthcare and many others. It also provides a solid foundation for further Master's programmes such as a Master of Arts in Marketing, Sales or Business Administration.
