Die digitale Transformation verändert Unternehmen in vielen Bereichen der Wirtschaft grundlegend. So wandert beispielsweise immer mehr Umsatz von den Filialgeschäften ins Internet ab. Auf der anderen Seite ermöglicht das Internet Geschäftsmodelle, die früher nicht denkbar waren. Absolventen mit dem Schwerpunkt „Digital Business Management“ helfen Firmen, dieses Potenzial zu erkennen und neue Geschäftsfelder zu erschließen.
Description of the programme
Shaping the future
In the "Digital Business Management" degree programme at Allensbach University, you will learn how to develop and plan digital business models yourself. You will also learn how to analyse existing models and assess their value.
Leadership is also a topic. Because nowadays employees often don't work together in one place like they used to. How can such teams be coordinated efficiently? How can you inspire employees and colleagues of different generations and cultures? Media skills have also changed. You will learn how to visualise business ideas and develop them further together with business partners or customers (social prototyping). You will also deal with topics such as operational information management or digital marketing.
Find jobs
Graduates of this elective have qualified for specialist business and management tasks in companies and organisations that are affected by digitalisation. Employers can be found in many sectors:
Online service providers
Marketing agencies
IT companies
Trade
Industry and service sectors
Accreditations & awards
Our university is state-recognised by the state of Baden-Württemberg.
The quality of all study programmes at our university has also been tested and confirmed: The study programmes at Allensbach University have been accredited by the accreditation agency ZEvA. All study programmes are state-approved by the Ministry of Science, Research and the Arts of Baden-Württemberg (MWK).
As distance learning programmes, all programmes also have the approval of the State Central Office for Distance Learning (ZFU).