The digital transformation is fundamentally changing companies in many areas of the economy. For example, more and more turnover is migrating from branch shops to the internet. On the other hand, the internet enables business models that were previously unthinkable. Graduates with a focus on "Digital Business Management" help companies to recognise this potential and open up new business fields.
Our philosophy: 100% transparency, i.e. no hidden costs and fees. - No enrolment fees - no examination fees - no graduation fees - no fees for multiple participation in live seminars - no exorbitant overtime fees (if, contrary to expectations, your studies should take longer) But just compare us with our competitors yourself.
In the "Digital Business Management" degree programme at Allensbach University, you will learn how to develop and plan digital business models yourself. You will also learn how to analyse existing models and assess their value.
Leadership is also a topic. Because nowadays employees often don't work together in one place like they used to. How can such teams be coordinated efficiently? How can you inspire employees and colleagues of different generations and cultures? Media skills have also changed. You will learn how to visualise business ideas and develop them further together with business partners or customers (social prototyping). You will also deal with topics such as operational information management or digital marketing.
Graduates of this elective have qualified for specialist business and management tasks in companies and organisations that are affected by digitalisation. Employers can be found in many sectors:
Online service providers Marketing agencies IT companies Trade Industry and service sectors
Accreditations & awards
Our university is state-recognised by the state of Baden-Württemberg.
The quality of all study programmes at our university has also been tested and confirmed: The study programmes at Allensbach University have been accredited by the accreditation agency ZEvA. All study programmes are state-approved by the Ministry of Science, Research and the Arts of Baden-Württemberg (MWK).
As distance learning programmes, all programmes also have the approval of the State Central Office for Distance Learning (ZFU).