The digital transformation is fundamentally changing companies in many areas of the economy. For example, more and more turnover is migrating from branch shops to the internet. On the other hand, the internet enables business models that were previously unthinkable. Graduates with a focus on "Digital Business Management" help companies to recognise this potential and open up new business fields.
Fees
Campus Konstanz
Semester fees: 0 EUR
Tuition fees: 11,700 EUR (1,950 EUR/semesters)
Our philosophy: 100% transparency, i.e. no hidden costs and fees.
- No enrolment fees
- no examination fees
- no graduation fees
- no fees for multiple participation in live seminars
- no exorbitant overtime fees (if, contrary to expectations, your studies should take longer)
But just compare us with our competitors yourself.
Curriculum
Description of the programme
Shaping the future
In the "Digital Business Management" degree programme at Allensbach University, you will learn how to develop and plan digital business models yourself. You will also learn how to analyse existing models and assess their value.
Leadership is also a topic. Because nowadays employees often don't work together in one place like they used to. How can such teams be coordinated efficiently? How can you inspire employees and colleagues of different generations and cultures? Media skills have also changed. You will learn how to visualise business ideas and develop them further together with business partners or customers (social prototyping). You will also deal with topics such as operational information management or digital marketing.
Find jobs
Graduates of this elective have qualified for specialist business and management tasks in companies and organisations that are affected by digitalisation. Employers can be found in many sectors:
Online service providers
Marketing agencies
IT companies
Trade
Industry and service sectors
Accreditations & awards
Our university is state-recognised by the state of Baden-Württemberg.
The quality of all study programmes at our university has also been tested and confirmed: The study programmes at Allensbach University have been accredited by the accreditation agency ZEvA. All study programmes are state-approved by the Ministry of Science, Research and the Arts of Baden-Württemberg (MWK).
As distance learning programmes, all programmes also have the approval of the State Central Office for Distance Learning (ZFU).
Overview
Degree: Bachelor of Arts
Programme type: distance
ECTS points: 180
Language: German
state-recognised
Start of studies: winter semester
Regular period of studies: 6 semesters
Application deadlines:
15/08/2022 (WS), 15/02/2023 (SS)
German language skills required
Study prerequisites
higher education entrance qualification
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Language certificate German
The qualifying examination can be taken at the Allensbach Hochschule in Konstanz.
- Completed first degree
- A successfully completed first year of study at a higher education institution in another federal state
Note: If you do not meet the requirements, you might still be considered for admission.
Application documents
The following documents are required for an application as a German student:
Final school certificate
CV
Proof of health insurance cover
Job possibilities
With a degree in B.A. Digital Business Management, you can work in the following positions:
– Employee in Marketing Agencies
– Employee of Online Service Providers
– Employee in IT Businesses
Financing of studies
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