Im Studiengang Fashion Management (M.A.) lernst du, Fashion- und Lifestyle-Marken zukunftsorientiert zu gestalten und zielgruppengerechte Kommunikations- und Marketing-Strategien zu entwickeln. Du bist kreativ, möchtest nachhaltige Trends von morgen entwickeln und tiefer in die Prozesse der Modewelt eintauchen? Dann starte jetzt durch und fang an, zu begeistern.
You can study the programme M.A. Fashion Management at the following locations:
Description of the programme
Course content: Digitalisation and market knowledge paired with innovation and sustainability in the fashion and creative world.
with innovation and sustainability in the fashion and creative world: In the practice-oriented degree programme, you will deepen your existing business knowledge and expand your management skills. You will learn to identify new trends, develop unrecognised markets and develop products that develop products that inspire.
Set your focus: Pursue your personal interests during your studies and choose one of four specialisation areas:
- Brand - How to build images
- Product - How to create identities
- Sales - How to earn money
- Society - How to live fashion
Practical relevance in your studies: Many projects are carried out in cooperation with companies. This prepares you for the demands of the professional world and gives you the opportunity to make your first important contacts.
Career prospects: The Master's programme Fashion Management (M.A.) prepares you for management and leadership positions in the fashion and creative world. Depending on your focus, you can choose to work in brand management, product management, social trends or sales. You can work in purchasing, but also in marketing or together with your future customers.