Description of the programme
Designed to open up a variety of career opportunities in marketing across a variety of sectors, the master’s in strategic digital marketing will show you how to create a structured, strategic marketing plan with digital tactics and tools, for any organisation or business – a highly sought after skill in today’s job market. You’ll also have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. The course provides you with the skillset you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment.
What makes this master in strategic digital marketing stand out is its focus on practice-based learning. The course integrates a variety of leading edge digital tools and software which means you’ll develop the ability to evaluate the application of marketing strategies and tactics in context, and will graduate with a deeper understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully.
Why enrolling in this programme?
During the MSc Strategic Digital Marketing course you’ll explore the general marketing environment as a whole and then consider the impacts of digitisation on the contemporary marketing environment. You’ll develop the ability to critically analyse data and apply theories of marketing from technical and creative perspectives, helping you become a highly capable and employable marketing professional.
Accreditations & awards
Arden University delivers programmes which are accredited by the following professional organisations:
– The Association of Chartered Certified Accountants (ACCA);
– The Agency for Public Health Education Accreditation (APHEA);
– The Association for Project Management (APM);
– The British Psychological Society (BPS);
– The Chartered Institute of Logistics and Transport (CILT);
– Chartered Institute of Marketing (CIM);
– The Chartered Institute of Management Accountants (CIMA);
– Chartered Institute of Personnel and Development (CIPD);
– The Chartered Institute of Procurement & Supply (CIPS);
– Chartered Management Institute (CMI);
– Digital Marketing Institute (DMI);
– The Institute of Health & Social Care Management (IHSCM);
– The Institute of Travel and Tourism (ITT);
– Solicitors Regulation Authority (SRA); and
– The Tourism Management Institute (TMI).