Locations
You can study the programme M.Sc. Strategic Digital Marketing at the following locations:
Description of the programme
The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity.
Designed to unlock diverse marketing career opportunities across a variety of sectors, this master’s in strategic digital marketing will develop your ability to create structured, strategic marketing plans with digital tactics and tools for any organisation or business - a highly sought after skill in today’s job market. You’ll also have the opportunity to analyse current areas of marketing practice using live client case studies taken from real-world practice. That means the course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and to adapt your marketing knowledge to any environment.
Why enrolling in this programme?
Studying at Arden University Berlin offers a unique learning experience based on quality, flexibility and practical orientation. With an innovative approach and highly qualified lecturers, the university provides an inspiring learning environment that enables students to achieve their professional goals.
A key advantage of studying at Arden University Berlin is the flexibility of distance learning, which allows students to balance their academic education with their professional and personal commitments. The ability to study from anywhere and to organise course times flexibly means that students can adapt their studies to suit their individual needs.
In addition, Arden University Berlin attaches great importance to practical training that enables students to put theoretical knowledge directly into practice. Through practice-oriented projects, case studies and industry internships, students gain valuable insights into the world of work and develop relevant skills and competences that are crucial for their professional success.
Arden University Berlin's internationally recognised degrees are another reason why you should study here. The university is recognised by renowned accreditation bodies and offers degrees that are valued worldwide. This opens up a wide range of career opportunities for graduates.