The German-language Bachelor's programme in Business Psychology is an interdisciplinary full-time programme at the interface between psychology and business studies. Students acquire a basic understanding and specialised knowledge of business, market and consumer research, media and advertising psychology as well as human resource management. This knowledge is supplemented by foreign language classes, soft skills courses and elective courses from the fourth semester onwards. Graduates of this degree programme work in the following industries or business sectors, among others:
- Management consultancies
- media companies
- market research
- Marketing/sales
- personnel management
- Communication/PR
- Coaching/Training
Locations
You can study the programme B.A. Wirtschaftspsychologie at the following locations:
Accreditations & awards
A degree is only valuable if it is generally recognised. We ensure this threefold. Firstly, through state accreditation: CBS International Business School is a private university state-recognised by the German Science Council and the Ministry of Science of North Rhine-Westphalia. Secondly, through the regular accreditation of all courses by FIBAA (Foundation for International Business Administration Accreditation) for content, topicality, and studyability. FIBAA examines the courses on behalf of the Accreditation Council of the Federal Republic. Thirdly, through—successful—participation in rankings, such as the renowned CHE ranking (known from the ZEIT Studienführer) or the university ranking of the Wirtschaftswoche.