Variations
You can choose from other variations of the study programme B.A. Fashion Management.
Locations
You can study the programme B.A. Fashion Management at the following locations:
Description of the programme
Revolutionise the fashion world of tomorrow. Fashion no longer has its home only on the catwalk or in magazines—influencers, fashion bloggers and technology trends are driving the on-going digitisation of the industry. At the same time, fashion companies are facing significant challenges such as the implementation of sustainability concepts.
With your degree in Fashion Management, you will be able to play a key role in managing these important topics in the future. In order to successfully exploit current trends in the fashion world, be it through new technologies, online shops, digital distribution channels or globalisation, you need sound business knowledge and a deep understanding of the complex fashion industry. As part of the bachelor's programme Fashion Management, you will immerse yourself in the entire value chain—from idea generation and production to the logistics of distribution channels.
For your management career, you will also acquire specialist knowledge in the field of media and brand management and have the opportunity to experience the international fashion world at first hand during a semester abroad or an internship abroad.
Why enrolling in this programme?
Enrolling in a Fashion Management program is a deliberate choice driven by your passion for both the creative and business aspects of the fashion industry. This specialized program offers a unique opportunity to merge your love for design with a strategic understanding of the fashion business landscape. By immersing yourself in courses that delve into areas such as brand management, retail operations, and trend analysis, you aim to acquire a well-rounded skill set that will enable you to thrive in this competitive field.
English
German