Variations
You can choose from other variations of the study programme B.A. Wirtschaftspsychologie.
Locations
You can study the programme B.A. Wirtschaftspsychologie at the following locations:
Description of the programme
Brands magically attract people—but what is behind them? In the age of business and HR management, it is essential to recognise the voices of consumers and prospective employees. At Hochschule Macromedia, the Business Psychology programme offers you the key to unlocking the secrets of the human psyche as a ‘customer savvy’.
This study programme focuses on a solid knowledge of general psychology so that you can understand human behaviour patterns and beliefs and their relationship to business. In addition to the basics of business administration and human resources, you will also be introduced to the relevance of these subject areas in the context of digital change.
Another core aspect of this versatile degree programme is learning empirical research methods, which will be invaluable both during your studies and in your later professional life.