You can study the programme M.A. Brand Management at the following locations:
Description of the programme
From A for Apple to Z for Zalando: brands play a decisive role in our purchasing decisions, as they create strong emotional connections and are of great importance for companies in all industries. In the master's in Brand Management, you will learn innovative strategies to establish and manage successful brands in the digital transformation era.
This master's programme provides comprehensive expertise in marketing, brand management, public relations, design and creative techniques. You will be able to develop image and brand campaigns and utilise the tools required to successfully build and maintain brands in the digital age.
In addition, various exciting practical projects offer you the opportunity to apply and deepen your knowledge. If you are interested in our master's in Brand Management at Hochschule Macromedia, we would be delighted to welcome you to our campuses throughout Germany.