Variations
You can choose from other variations of the study programme MBA Marketing.
Locations
You can study the programme MBA Marketing at the following locations:
Description of the programme
Have you already been working for some time and are striving for higher goals? The Marketing MBA prepares you comprehensively for challenging positions in agencies, authorities or companies. Alternatively, you can take the path to self-employment. During the Marketing MBA programme, you will acquire a broad knowledge of business administration. In addition to general topics such as corporate management, business law and accounting, the main focus of this programme is on marketing. You will learn to put the consumer at the centre and develop a better understanding through effective market research.
After completing the study programme, you will be able to align your marketing strategies with the needs of your target group and thus make a lasting contribution to the success of your company. Your extensive specialist knowledge will help you and your professional development.
Why enrolling in this programme?
Enrolling in an MBA Marketing program offers a comprehensive understanding of consumer behavior, market trends, and strategic marketing principles. It equips you with the skills to develop compelling marketing strategies, effectively position products/services, and drive brand growth. Through experiential learning and case studies, you'll master market research, digital marketing, and brand management. This program prepares you for diverse roles in product management, advertising, sales, and market analysis. With a solid foundation in marketing strategy and leadership, you'll be poised to drive business growth, engage customers, and stay ahead in dynamic and competitive markets.
