Locations
You can study the programme B.A. Online-Marketing & Marketingmanagement (dual) at the following locations:
Description of the programme
In the dual study program, you'll undertake practical training alongside your distance learning. You can gain practical experience in a company or agency of your choice. The practical training to become a marketing manager with a specialization in online marketing and social media can be completed in various areas:
Online marketing departments in companies across all industries
Advertising, marketing, and communication agencies
Media companies
Digital business Start-ups
From day one, you'll be integrated into the company's operations. Simultaneously, you'll acquire theoretical expertise through distance learning at the IST University, which you can apply directly to real tasks in your professional life.
A dual study program offers insights into the world of online marketing from the outset, increasing your chances of transitioning into a permanent role with your training company after earning your Bachelor's degree. Another advantage is that not only will your training company cover the tuition fees, but you will also receive a monthly training allowance during your dual study program.
In this marketing program, you'll be prepared for modern marketing management. You'll learn to use digital technologies as marketing platforms and present your brand cross-media. Additionally, you'll gain:
A solid understanding of business administration, essential management expertise, and knowledge.
Skills to independently plan and execute digital and analog marketing campaigns and marketing strategies both strategically and operationally.
Why enrolling in this programme?
The IST University of Management is officially recognized as a state-recognized university by the Ministry of Culture and Science of the state of North Rhine-Westphalia. This guarantees the equivalence of our degree programs with those from state universities.
The dual Bachelor's program in Online Marketing & Marketing Management has been accredited by the Accreditation Council and reviewed by the Foundation for International Business Administration Accreditation (FIBAA).
Our students and graduates recognize the quality of our educational offerings, as evidenced by the fact that many new participants come to us based on recommendations. This recognition is also confirmed by independent review portals. For example, the IST University has been repeatedly recognized as a "Top Distance Learning University" on fernstudiumcheck.de and is among the top 5 most popular educational providers.
Accreditations & awards
The IST Hochschule für Management is officially accredited as a state-recognised university by the Ministry of Culture and Science of the State of North Rhine-Westphalia. This guarantees the equivalence of the degrees with degrees from state universities.
The bachelor's, master's and MBA programmes are accredited by the International Agency for Quality Assurance in Higher Education (FIBAA). This means that you achieve an international and state-recognised degree. With the award of credit points according to the European Credit and Accumulation Transfer System (ECTS), your academic achievements are internationally comparable and recognised.
The IST Hochschule für Management has been institutionally accredited for five years after a thorough review by the German Science Council. We have thus received further state recognition, which underpins our claim to quality.