The sports industry is becoming more and more professional. And the demands placed on sports business employees are also increasing. The Bachelor's degree programme in Sport Business Management (B.A.) imparts economic and industry-specific know-how with which you can demonstrate an integrated understanding of the multi-faceted sports business after graduation.
Medienkompetenz & New Media Management im Sportmanagement
Entrepreneurship – Planspiel
Auslandsaufenthalt oder berufliche Tätigkeit)
Formen des Tourismus: Sporttourismus & Kultur
Formen des Tourismus: Sporttourismus & Ökologie
Eventmanagement – Schwerpunkt Kommunikation und Kreation
Praxisphase (Praktikum, Auslandsaufenthalt oder berufliche Tätigkeit)
Description of the programme
The knowledge and skills acquired in this distance learning programme will make you an industry specialist and at the same time qualify you for managerial positions.
During your studies, you will acquire in-depth knowledge of economics. The social, methodological and leadership skills you learn are essential for management positions. Characteristic of this degree programme is the high proportion of industry-specific study content, which is taught from the first semester. This includes topics such as "Sports Marketing", "Association and Club Management", "International Sports Business", "Sports Marketing" and "eSport Management".
Accreditations & awards
The IST Hochschule für Management is officially accredited as a state-recognised university by the Ministry of Culture and Science of the State of North Rhine-Westphalia. This guarantees the equivalence of the degrees with degrees from state universities.
The Bachelor's, Master's, and MBA programmes are accredited by the International Agency for Quality Assurance in Higher Education (FIBAA). This means that you achieve an international and state-recognised degree. With the award of credit points according to the European Credit and Accumulation Transfer System (ECTS), your academic achievements are internationally comparable and recognised.
The IST University of Management has been institutionally accredited for five years after a thorough review by the German Science Council. We have thus received further state recognition, which underpins our claim to quality.
Students need a general university entrance qualification (Abitur), a technical college entrance qualification (Fachhochschulreife) or an equivalent school-leaving qualification and, in addition, a 3-month internship in the sports sector or industry-specific work experience of at least three months.
Note: If you do not meet the requirements, you might still be considered for admission.
The following documents are required for an application as a German student:
Final school certificate CV Proof of health insurance cover
The following documents are required for an application as an international student:
Final school certificate CV Proof of health insurance cover Language certificate
With a degree in B.A. Sportbusiness Management, you can work in the following positions:
– Professional Sports Organizer
– Employee in public and commercial Sports Facilities
– Manager of Professional Teams
– Sports Manager
– Sports Club Manager
– Manager in Sports Associations
Financing of studies
You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.