B.A. Advertising & Brand Communication
Study programme of SRH Berlin University of Applied Sciences
Study (B.A.) Advertising & Brand Communication in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands and products while communicating in a targeted way.
You can study the programme B.A. Advertising & Brand Communication at the following locations:
Enrolment fees: 500 EUR (one-time)
Semester fees: 0 EUR
Tuition fees: 27,300 EUR (3,900 EUR/semesters)
Tuition fees (per month or semester)
EUR 650 / month (Citizenship EU/EEA incl. Switzerland, Western Balkans and Ukraine)
EUR 4,500 / semester (Citizenship non-EU/non-EEA)
Enrolment fee (once)
EUR 500 (Citizenship EU/EEA incl. Switzerland, Western Balkans and Ukraine)
EUR 900 (Citizenship non-EU/non-EEA)
Advertising Conception (Advertising Techniques, Communication Concept + Positioning)
Marketing I (Business Models, Marketing Management)
Brand Design (Corporate Design, Packaging Design)
Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film)
Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude)
Communication Sciences (Models + Research)
Writing for Advertising I (Copy Writing, Headline, Rhetorics)
Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea)
Advertising Design I (Image, Colour, Typography, Sketch + Final Draw)
Market Research I (Quantitative + Qualitative Methods, Survey Design)
Photography for Advertising (Product + People Photography, Campaign)
Marketing II (Nonprofit + Social Marketing, Marketing Ethics)
Creative Strategies II (Innovation Strategies, Design-Driven Innovation)
Writing for Advertising II (Advertising Videos, Crossmedia + Transmedial)
Media Sciences (Models + Research)
Design Lab (Design Research, Free Design Project)
Project/Campaign/Pitch (Interdisciplinary Project)
Content Strategies (Content Marketing, Storytelling)
Media + Account Planning (Media + Channel Planning, Budgeting, Art Buying)
Advertising Design II (Art Direction)
Project/Campaign/Pitch (Interdisciplinary Project)
Internship/Semester abroad (Work Experience or Student Exchange Programme)
Free Project (Independent Project Work, Exposé + Presentation)
Creative Strategies III (Advertising Futures, Weak Signals + Trends)
Interactive Design (Digital Media + UX, Interactive Advertising)
Motion Design (Animation in Advertising)
Market Research II (Empirical Research)
Statistics (Data Analysis + Indices, Analysis Software)
Advertising Film II (Production Scheduling, Production, Post Production)
Media Law + Media Management (Copyright + Licensing)
Narrative Environments (Brand Spaces, Exhibition, Spatial Storytelling)
Application + Career (Entrepreneurship, Application + Career Coaching)
Advertising + Society (Cultural Studies, Contemporary Cultural Research)
Description of the programme
The B.A. in Advertising & Brand Communication is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.
From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.
Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.
Why enrolling in this programme?
The excellent facilities at the Berlin School of Design and Communication allow you to perfect both your academic and design profile. In studios, film and photo studios, an in-house market research lab and numerous other work spaces, you can test and implement your big ideas for brands and advertising campaigns.
As a creative communication expert, you are just as much in demand in companies and organisations as in media and advertising agencies.
Semester abroad & internship
Possible in the 5th semester
Accreditations & awards
In addition to being state-recognised, our university is accredited by the German Council of Science and Humanities and bears the quality seal of the Accreditation Council.
Our degree programmes are system-accredited and are distinguished, among other things, by their high international orientation and their high graduation rate (CHE ranking). The Master's programme in International Management also bears the FIBAA premium seal.
Furthermore, the CORE principle (Competence Oriented Research and Education) which was created by SRH, was awarded the Genius Loci Prize in 2018, the only institutional prize for excellent teaching in Germany.
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Degree: Bachelor of Arts
Programme type: full-time
ECTS points: 210
Start of studies: summer/winter semester (Berlin)
Regular period of studies: 7 semesters
15/09/2022 (WS), 15/03/2023 (SS)
optional semester abroad
English language skills required
« to SRH Berlin University of Applied Sciences
higher education entrance qualification
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without numerus clausus (What does that mean?)
Language certificate English
General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
Portfolio with approx. 10 creative works
Proof of English language proficiency
Copy of your identity card or passport
Note: If you do not meet the requirements, you might still be considered for admission.
The following documents are required for an application as a German student:
Final school certificate
Portfolio with about 10 own creative works
With a degree in B.A. Advertising & Brand Communication, you can work in the following positions:
– Strategic planner
– Account manager
– Concept designer
– Copy writer
– Media designer
– Art director
– Content creator
SRH Berlin offers partial scholarships to international students. EU students also benefit from the education funds we work with. Our student advisors are happy to help you choose the right option.
Financing of studies
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Last update of the profile: 04/2022