M.Sc. Business Management – Focus Digital Media & Online Marketing

Our Master's in Digital Media & Online Marketing will teach you how to professionally transform your company's products and services by utilising the vast number of digital channels available in today's online-focused world.

Locations

You can study the programme M.Sc. Business Management – Focus Digital Media & Online Marketing at the following locations:

Curriculum

Description of the programme

Online marketing is the quickest and most cost-effective way to reach your target market, raise your brand's awareness and boost your company's leads and sales. It is also an excellent way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your online social channel's comments and chats.

Through this focus, you will learn how to implement a smart, data-based marketing strategy by applying omni-channel concepts and specific targeting. We will help you to establish inbound marketing approaches and teach you how to increase the efficiency of your campaigns through clever automation and personalisation, which will aid in creating a structural framework that works best for your brand.

With the help of a finely tuned content marketing strategy, the many facets of digital media and copious online platforms can easily manageable and highly beneficial.

Semester abroad & internship

Steinbeis SMI students have the option to study abroad at one of our partner universities such as:

– NYU Stern
– Kaospilot
– SDA Bocconi School of Management

Accreditations & awards

Fully German State and FIBAA accredited

Overview

Degree: Master of Science
Programme type: full-time
ECTS points: 120
Language: English

state-recognised

Start of studies: summer/winter semester
Regular period of studies: 4 semesters

Application deadlines:
31/07/2023 (WS), 31/01/2024 (SS)

optional semester abroad

English language skills required

« to Steinbeis University School of Management and Innovation

Study prerequisites

higher education entrance qualification

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Check admission

without numerus clausus (What does that mean?)

finished Bachelor studies

Interview

Language certificate English

Academic requirements:
– Bachelor's degree
– English proficency certificate (Academic IELTS 6.0, Duolingo 100, PTE 56)

Note: If you do not meet the requirements, you might still be considered for admission.

Application documents

Job possibilities

With a degree in M.Sc. Business Management – Focus Digital Media & Online Marketing, you can work in the following positions:

– Brand Manager
– Market Research Analyst
– Media Planner
– Production Manager
– Account Executive
– Promotion Manager
– Advertising Manager
– Copywriter
– Marketing Manager

Scholarships

Steinbeis University SMI Berlin is part of the Steinbeis Foundation, candidates can apply to the Steinbeis scholarship fund. Through this fund, a selection of students showing academic merit and outstanding interpersonal skills can save up to 25% off of their total tuition fees.

Scholarships are allocated based on motivation, personal and professional achievements, as well as academic excellence. Scholarships will be awarded to candidates from any educational or vocational background.

Financing of studies

You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.