You can study the programme M.A. Digital Transformation Management at the following locations:
Description of the programme
The digital transformation poses new challenges for companies from all sectors of the economy. Digital management and digital human resources are becoming increasingly important. But what digital strategies are needed today to ensure sustainable corporate success tomorrow and the day after? And how are they developed?
Find out and help shape them! With the Master in Digital Transformation Management at XU University. The master's programme not only provides you with answers to questions about how to use digital tools, enterprise management and digital solutions, but also gives you knowledge and skills to make digital transformation a success.
Learn about the latest findings from research and practice and try them out in practical modules. This way, you can try out current trends and gain your own experience directly during your studies. Our experts from the field will provide you with all the tools you need to successfully shape the digital transformation on your own.
Learn how companies can be positioned strategically, organisationally, culturally and in terms of personnel in order to successfully master the digital transformation. You will independently drive forward digitilisation strategies for companies that are in the process of digital transformation.
Why enrolling in this programme?
You understand what Search Engine Marketing is all about and are well versed in Search Engine Optimizing (SEO) and Search Engine Advertising (SEA).
You know what is behind an app application and which modern methods are used to develop an app.
You know exactly what constitutes successful IT security management and how it is put into practice.
Big Data and AI in Marketing
You translate business and marketing goals into data strategies and develop analytical solutions.
Mobile Apps & Cloud Technologies
Your knowledge of app development and current cloud technologies coupled with your ability to successfully plan and execute a development project make you indispensable between technology and application.
Cyber Risk Analysis & Blockchain Systems.
You know the cybersecurity risks in the enterprise environment. You know how to integrate them into product design. And you can assess which technologies enable state-of-the-art cybersecurity management.
Blockchain Systems & Fintech Payment Technologies
You understand what is important about blockchain technologies and how they work in finance-oriented contexts.
Big Data & Artificial Intelligence in Health
This specialisation shows you how to use machine learning, computational intelligence and neural networks in healthcare and what role visualisation, sensor technology or robotics play in modern medicine.
Accreditations & awards
The XU Exponential University of Applied Sciences was officially recognised by the Ministry of Science, Research and Culture of the state of Brandenburg in 2018. The accreditation was carried out by the Central Evaluation and Accreditation Agency (ZEvA), which confirmed the development of sustainable and innovative study programmes to the university as part of the accreditation process.