Standorte
Der Studiengang MBA Marketing Management kann an folgenden Standorten studiert werden:
Studieninhalte
1. Semester
Strategic Consulting & Project Management
Globalization
Digital Marketing Management
Global Leadership
Cross Cultural Management
Accounting & Finance
Human Resources Management & Organizational Behaviour
2. Semester
Marketing Management & Marketing Research
CSR, Ethik und internationales Recht
Strategisches Management
Investment Management
Makroökonomie & Internationales Finanzmanagement
Sales & Key Account Management
Brand & Product Management
Research Project
Methoden des Business Research
3. Semester
Master Thesis