Standorte
Der Studiengang M.A. International Marketing & Brand Management kann an folgenden Standorten studiert werden:
Studieninhalte
1. Semester
International Marketing and Brand Management
Customer Insights for Marketing and Brand Management
International Marketing and Brand Management Project
International Business and Management
International Focus
Languages (Optional)
Communication in International Business
MBS Engagement
2. Semester
Integrated Brand Communication in a Digitalized World
Marketing of Innovations
Electives
International Marketing and Brand Management Project
International Focus
Languages (Optional)
Responsible Leadership in a Global Context
MBS Engagement
3. Semester
Semester Abroad or Internship
Master Thesis
Gebühren
Campus München
Einschreibegebühren: 1.490 € (einmalig)
Studiengebühren: 24.900 € EUR (8.300,00 €/Semester)
Bewerbungsgebühren: 60 €