Locations
You can study the programme M.A. International Marketing & Brand Management at the following locations:
Curriculum
1st semester
International Marketing and Brand Management
Customer Insights for Marketing and Brand Management
International Marketing and Brand Management Project
International Business and Management
International Focus
Languages (Optional)
Communication in International Business
MBS Engagement
2nd semester
Integrated Brand Communication in a Digitalized World
Marketing of Innovations
Electives
International Marketing and Brand Management Project
International Focus
Languages (Optional)
Responsible Leadership in a Global Context
MBS Engagement
3rd semester
Semester Abroad or Internship
Master Thesis
Fees
Campus München
Enrolment fees: €1,490 (one-time)
Tuition fees: €24,900 EUR (€8,300.00/semester)
Application fees: €60