This Master's degree specialising in Strategic Marketing Management will equip you with the skills you need to ensure that every one of your marketing efforts aligns with your company's culture and goals, and that they reach your target audience.
Standorte
Der Studiengang M.Sc. Business Management – Focus Strategic Marketing Management kann an folgenden Standorten studiert werden:
Beschreibung des Studiengangs
This Master's degree specialising in Strategic Marketing Management will equip you with the skills you need to ensure that every one of your marketing efforts aligns with your company's culture and goals, and that they reach your target audience.
For any business, big or small, marketing is integral. To shout to the world all the great things your company offers, you need to have a clear, concise brand voice and a well-developed structure in place.
During this programme, you will learn how to derive a tailored marketing strategy from smartly sourced data which will allow you to invigorate and define your company's brand and skillfully differentiate your offering from your competition. By exploring a range of innovative product and pricing strategies, getting to grips with digital tools that convert leads to customers and focusing on B2B and B2C tactics, international and intercultural management approaches, and communication methods, you will graduate from this SMI MA a capable, creative, and critical member of your company's marketing team.
Akkreditierungen & Auszeichnungen
Wir sind von der FIBAA-akkreditiert, daher weltweit anerkannt.