The programme develops analytical, communicative, and creative skills. The interface between creation, marketing, and business administration is the field of action. The German Mode & Design Management programme at AMD combines comprehensive product know-how with business fundamentals. Setting your own accents and the free choice of study content according to interests and goals make this Bachelor's programme so special.
You can study the programme B.A. Mode & Designmanagement at the following locations:
Description of the programme
Design-oriented, international, shaped by digitalisation, sustainability, and personalisation: the fashion and lifestyle industry is constantly changing and always has its finger on the pulse. In order to successfully master these challenges, fashion and lifestyle companies are looking for talents with versatile skills. Specialists are needed who can spot social, cultural, and economic trends before anyone else, know the industry inside out, and have business management know-how. The German Bachelor's programme Mode & Designmanagement (B.A.) at the Hochschule Fresenius provides you with precisely this knowledge: You will acquire the necessary business skills as well as relevant fashion-specific skills. Do you want to creatively and strategically shape the change in the fashion and lifestyle industry?
Management expertise for the creative industry: With the German Bachelor in Mode & Designmanagement (B.A.) at the AMD Akademie Mode & Design, you qualify for responsible management functions in the fashion, lifestyle, and consumer goods industry. The programme combines business knowledge with creative and design skills and strengthens your analytical, communicative, and creative abilities. This combination qualifies you for exciting interface functions in the fashion industry, whether in design, production, sales, or procurement for fashion and lifestyle companies.
Why enrolling in this programme?
Mix of skills in demand: As an expert in brand and communication design, you are equally proficient in strategic, conceptual, and creative skills and take on a wide range of tasks:
– You conceive, create, plan, and develop holistic communication projects for print, online, TV, and social media;
– You decide on the direction of communication measures;
– You are creatively and artistically active and take on the creation and design of communication measures.
Diverse career opportunities: With the Bachelor's degree in Mode & Kommunikationsdesign (B.A.) at Hochschule Fresenius, you will gain exciting job prospects. Your qualifications are in demand in the marketing departments of commercial enterprises, in media companies, in advertising and branding agencies, and in media productions. You can set up your own business as an art director. Or would you like to further deepen your skills within the scope of a Master's degree?