Locations
You can study the programme B.Hons. Business Management (Tourism) at the following locations:
Description of the programme
This degree programme offers a fascinating combination of business know-how and marketing strategies to help you succeed in the world of marketing. We place great emphasis not only on providing you with theoretical knowledge, but also on developing practical skills that you can use directly in the working environment.
Over the course of your studies, you will delve deep into topics such as market research, branding, digital marketing and consumer behaviour. You will not only learn about the latest trends and techniques in marketing, but also how to apply them effectively in practice, whether in traditional or digital marketing environments.
Our aim is to prepare you in the best possible way for a successful career in marketing. Whether you want to work as a marketing manager, brand strategist, social media specialist or digital marketing expert, we provide you with the necessary tools and knowledge to achieve your goals.
Through interactive lectures, practical case studies and projects, as well as the opportunity to interact with fellow students and industry experts, you will be supported and encouraged throughout your studies. We firmly believe that your success is our success and look forward to supporting you on your journey to becoming a marketing professional!
Why enrolling in this programme?
This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements and trends in the tourism industry. This means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field. And because you’ll also graduate with a keen awareness of key business functions, you’ll have gained important transferable skills that will give you a flexible, future-proof career in the years ahead.
English