Locations
You can study the programme M.A. Digital Marketing at the following locations:
Description of the programme
You will learn the techniques and tools of digital marketing. These include, among others search engine marketing (search engine optimisation and advertising), social media marketing, digital content (creation) management, content marketing/digital storytelling as well as marketing analytics and social media monitoring. Further focal points are media planning, corporate communications and customer relationship management with digital social media.
Graduates of this course of study often work in the following company and activity areas:
– Digital marketing;
– Content management;
– Media/Communications;
– Public relations;
– SEO management;
– Product management.
Accreditations & awards
CBS University of Applied Sciences sets standards in quality and innovation. As a state-recognised private college with around 4,000 students, it combines academic excellence with a strong practical focus.
Our system accreditation confirms our high standards in teaching and research. All study programmes are additionally accredited by FIBAA (Foundation for International Business Administration Accreditation). In 2018, we became the first German college to receive international accreditation from the IACBE – a strong signal of our global orientation and practice-integrated study programmes.
CBS International Business School, as part of the university at the Cologne campus, has for years been ranked among the best universities of applied sciences for business studies by WirtschaftsWoche and has repeatedly been recognised as Germany’s best digital education provider.
