Locations
You can study the programme M.A. IB – Marketing Management at the following locations:
Description of the programme
Together, you will discuss and develop strategies that make brands highly competitive worldwide, thereby considering cultural differences in the markets. You will learn how to use the classic instruments of the marketing mix. This includes calculative and psychological methods of price development as well as the selection and acquisition of suitable sales channels. Another important focus of the course is on innovation processes: How do you find ideas for new products, evaluate their chances and risks and control the innovation process until they are successfully launched on the market.
Graduates of this study programme work, among others, in the following sectors and departments:
– Marketing/Sales;
– Brand management;
– Communications;
– Product pricing;
– Public relations;
– Project management.
Accreditations & awards
CBS University of Applied Sciences sets standards in quality and innovation. As a state-recognised private college with around 4,000 students, it combines academic excellence with a strong practical focus.
Our system accreditation confirms our high standards in teaching and research. All study programmes are additionally accredited by FIBAA (Foundation for International Business Administration Accreditation). In 2018, we became the first German college to receive international accreditation from the IACBE – a strong signal of our global orientation and practice-integrated study programmes.
CBS International Business School, as part of the university at the Cologne campus, has for years been ranked among the best universities of applied sciences for business studies by WirtschaftsWoche and has repeatedly been recognised as Germany’s best digital education provider.
