You can study the programme B.A. BWL – Online Marketing und E-Commerce at the following locations:
Description of the programme
E-commerce includes all business models that function on an online basis. This includes online shops as well as online service providers, e.g. travel agents or streaming providers. The business management of such business models follows special rules. First of all, the reliability, security and user-friendliness of the platform through which business is concluded is important. Good software solutions facilitate many processes and offer additional analysis options. There are also special features in comparison to the offline world when it comes to payment procedures, data protection and certain legal aspects.
The biggest challenge, however, is to attract attention and remain visible next to the competition. This has a major impact on the chances of success of online business models. This is where online marketing comes in. It includes various methods, from search engine optimisation to online advertisements to social media marketing. Incidentally, these measures are not only important for the online business world. The internet offers all businesses the opportunity to present themselves, and many customers expect it. From small restaurants to large corporations, almost all companies can benefit from online marketing measures.
Why enrolling in this programme?
Combination of theory and practice gives you a head start in your career
In the dual bachelor's programme at the FHDW, students alternate between university and company on a quarterly basis. During their studies, both sides can ‘get to know each other’ and see if they harmonise. This lays the foundation for successful co-operation at an early stage.
The part-time bachelor's and master's programme combine a full-time job with the study programme. This means that the study content can be used directly at the workplace and it is not necessary to leave the job.
Small groups promote personal contacts
Studying at the FHDW means: no overcrowded lecture halls and no impersonal meetings. The FHDW knows its students. The study groups are only ever as large as a class: a maximum of 36 students.
Perfect organisation saves time
Students do not have to worry about the sequence and organisation of their studies. The study programmes at the FHDW are perfectly organised and coordinated. The part-time bachelor's programmes take into account the NRW school holidays.
Accreditations & awards
FHDW is ‘Top Digital Education Provider’
The market research institute ServiceValue examined the user satisfaction of digital education providers for the magazine Wirtschaftswoche. The FHDW received a grade of 2.50—only 0.08 grade points behind the first-place finisher in the business school category. For this, the FHDW was awarded the ‘Top Digital Education Provider’ seal in November 2020.
In various categories, users of 115 providers gave school grades for the quality of the education provided online. A total of 10,750 evaluations were collected.
Institutional accreditation by the German Science Council
As the most important advisory body for science policy in Germany, the Science Council confirmed in 2008 that the FHDW, as a private university, provides teaching and research according to recognised scientific standards and has the necessary material, personnel and financial resources. Most recently, the FHDW was re-accredited for another five years in 2019, once again confirming that it meets the high quality requirements.
System accreditation according to the Accreditation Council by FIBAA
In system accreditation, the quality assurance system of a higher education institution is examined to determine whether it functions in such a way that the higher education institution can guarantee the quality of its study programmes.