You can study the programme B.A. BWL – Wirtschaftspsychologie at the following locations:
Description of the programme
The psychological effects of new media in advertising will also be considered. In addition, it deals with topics such as: What are the psychological consequences of digitalisation and what does the fundamental transformation of the world of work mean? What aspects play a role in intercultural working and business relationships? Which procedures bring the best results in personnel selection or in the context of internal career programmes? These and more questions are answered by the practice-oriented contents of the study programme.
Why enrolling in this programme?
Combination of theory and practice gives you a head start in your career
In the dual bachelor's programme at the FHDW, students alternate between university and company on a quarterly basis. During their studies, both sides can ‘get to know each other’ and see if they harmonise. This lays the foundation for successful co-operation at an early stage.
The part-time bachelor's and master's programme combine a full-time job with the study programme. This means that the study content can be used directly at the workplace and it is not necessary to leave the job.
Small groups promote personal contacts
Studying at the FHDW means: no overcrowded lecture halls and no impersonal meetings. The FHDW knows its students. The study groups are only ever as large as a class: a maximum of 36 students.
Perfect organisation saves time
Students do not have to worry about the sequence and organisation of their studies. The study programmes at the FHDW are perfectly organised and coordinated. The part-time bachelor's programmes take into account the NRW school holidays.
Accreditations & awards
FHDW is ‘Top Digital Education Provider’
The market research institute ServiceValue examined the user satisfaction of digital education providers for the magazine Wirtschaftswoche. The FHDW received a grade of 2.50—only 0.08 grade points behind the first-place finisher in the business school category. For this, the FHDW was awarded the ‘Top Digital Education Provider’ seal in November 2020.
In various categories, users of 115 providers gave school grades for the quality of the education provided online. A total of 10,750 evaluations were collected.
Institutional accreditation by the German Science Council
As the most important advisory body for science policy in Germany, the Science Council confirmed in 2008 that the FHDW, as a private university, provides teaching and research according to recognised scientific standards and has the necessary material, personnel and financial resources. Most recently, the FHDW was re-accredited for another five years in 2019, once again confirming that it meets the high quality requirements.
System accreditation according to the Accreditation Council by FIBAA
In system accreditation, the quality assurance system of a higher education institution is examined to determine whether it functions in such a way that the higher education institution can guarantee the quality of its study programmes.