Locations
You can study the programme M.A. Marketing und Vertrieb at the following locations:
Description of the programme
Whoever has already earned a bachelor's degree or diploma and is successfully employed does not want to give up their job. On the other hand, a master's degree is a further professional qualification and often the prerequisite for more responsible positions and a further step on the career ladder. In these cases, a extra-occupational master's programme is the solution. Due to its special organisation, it can be reconciled with the everyday life of full-time professionals.
Marketing studies: What it is all about
The programme builds on existing knowledge from a bachelor's or diploma degree in business administration and concludes with the master's thesis. On the one hand, the courses cover general business administration content, including the areas of finance, controlling and human resources management. On the other hand, there is an in-depth study of topics relevant to marketing. These include, for example:
– National and international marketing and sales management
– Customer relationship management
– Key account management
– Buyer behaviour
– Contracts and negotiations
– Brand management
– E-commerce
– Marketing trends
Why enrolling in this programme?
Combination of theory and practice gives you a head start in your career
In the dual bachelor's programme at the FHDW, students alternate between university and company on a quarterly basis. During their studies, both sides can ‘get to know each other’ and see if they harmonise. This lays the foundation for successful co-operation at an early stage.
The part-time bachelor's and master's programme combine a full-time job with the study programme. This means that the study content can be used directly at the workplace and it is not necessary to leave the job.
Small groups promote personal contacts
Studying at the FHDW means: no overcrowded lecture halls and no impersonal meetings. The FHDW knows its students. The study groups are only ever as large as a class: a maximum of 36 students.
Perfect organisation saves time
Students do not have to worry about the sequence and organisation of their studies. The study programmes at the FHDW are perfectly organised and coordinated. The part-time bachelor's programmes take into account the NRW school holidays.
Accreditations & awards
FHDW is ‘Top Digital Education Provider’
The market research institute ServiceValue examined the user satisfaction of digital education providers for the magazine Wirtschaftswoche. The FHDW received a grade of 2.50—only 0.08 grade points behind the first-place finisher in the business school category. For this, the FHDW was awarded the ‘Top Digital Education Provider’ seal in November 2020.
In various categories, users of 115 providers gave school grades for the quality of the education provided online. A total of 10,750 evaluations were collected.
Institutional accreditation by the German Science Council
As the most important advisory body for science policy in Germany, the Science Council confirmed in 2008 that the FHDW, as a private university, provides teaching and research according to recognised scientific standards and has the necessary material, personnel and financial resources. Most recently, the FHDW was re-accredited for another five years in 2019, once again confirming that it meets the high quality requirements.
System accreditation according to the Accreditation Council by FIBAA
In system accreditation, the quality assurance system of a higher education institution is examined to determine whether it functions in such a way that the higher education institution can guarantee the quality of its study programmes.
