Locations
You can study the programme B.A. Eventmanagement at the following locations:
Description of the programme
Anticipation, enthusiasm and unforgettable experiences—successful events arouse strong emotions as soon as you buy your ticket and remain in your memory for a long time.
Regardless of whether they are large-scale events or intimate gatherings, whether they take place virtually or live: As a budding event manager, you know exactly how to design and organise events with a special thrill factor. The bachelor's programme Event Management at Hochschule Macromedia not only provides you with a solid grounding in business management and entrepreneurship, but also gives you the tools you need to create impressive events.
In addition to the essential knowledge of event management, the course also provides you with expertise in advertising psychology, impact research and controlling in order to maximise the impact of your events. You will be familiarised with legal aspects and risk management and learn how to work effectively with agencies, event organisers, service providers and artists. You will also acquire knowledge of the use of digital and traditional media as well as basic media design skills.