Locations
You can study the programme B.A. Marketingmanagement at the following locations:
Description of the programme
Successful brands are far more than just products—they are a way of life. Marketing plays a crucial role here. If you want to understand the needs of your target groups and serve them successfully, the Marketing Management B.A. programme at Hochschule Macromedia offers you all the tools you need.
As part of this study programme, you will learn how to inspire customers with products and services in the long term, build an outstanding brand with first-class products and reach the top through market analyses. You will acquire in-depth business administration expertise, understand complex processes and actively help to shape them. You will familiarise yourself intensively with marketing and advertising strategies.
A special focus is placed on digital media. You will learn how to use them profitably for marketing, develop powerful communication concepts for all advertising channels and measure their success in innovative ways. With a bachelor's in Marketing Management, you will be well equipped to enrich the world of marketing with fresh ideas and innovative thinking.