Variations
You can choose from other variations of the study programme B.A. Medien- & Werbepsychologie.
Locations
You can study the programme B.A. Medien- & Werbepsychologie at the following locations:
Description of the programme
At a time when advertising and media are omnipresent and have a significant influence on consumer and social behaviour, targeted and personalised advertising is becoming increasingly important in the global competition for attention and influence in order to achieve corporate goals.
At Hochschule Macromedia, you will be trained to create effective advertising that appeals to both the mind and emotions of your target audience. Here you can explore the full power of media and advertising psychology and apply your knowledge for a successful career in this exciting field.
English
German