Variations
You can choose from other variations of the study programme B.A. Social Media.
Locations
You can study the programme B.A. Social Media at the following locations:
Description of the programme
Would you like to make a career in the world of Instagram, TikTok and other platforms? The Social Media programme at Hochschule Macromedia could be the right step for you.
This study programme equips you with the skills and knowledge you need to gain a foothold in this rapidly growing sector. You can expect a study programme that is both theoretically sound and has a strong practical focus.
As a social media expert, you not only represent your own brand, but also that of your customers in the online world. Whether it is writing posts for platforms such as Facebook, Instagram or Twitter or producing videos for YouTube and TikTok—in addition to creativity, sound knowledge and an understanding of mass media are essential.
Questions such as ‘Which content resonates best with the target group?’ or ‘Why are some posts more successful than others?’ will be the focus of your studies. At Hochschule Macromedia, you will gain deep insights into the exciting mechanisms of social networks, learn from experts in the industry and receive the tools to become a professional in this field yourself.
English
German