Locations
You can study the programme B.A. Sportmanagement at the following locations:
Description of the programme
Sports events spark emotion and excitement and represent a constantly growing industry. As a budding sports manager, you have the opportunity to be at the forefront of the sports sector.
In an era in which the sports sector is becoming increasingly digitalised, the contemporary Sports Management programme at Hochschule Macromedia is the ideal preparation for this.
During your studies, you will combine sport, management and your enthusiasm for digital innovations. You will gain insights into the structures of players such as sports clubs, professional teams and sports leagues. We will also put you in the shoes of spectators, sponsors, companies and media who want to create added value on these platforms. You will acquire the necessary know-how to efficiently organise major sporting events and successfully implement business concepts in a digitally changing environment.