Variations
You can choose from other variations of the study programme M.A. Brand Management | EN.
Locations
You can study the programme M.A. Brand Management | EN at the following locations:
Description of the programme
From A for Apple to Z for Zalando: brands play a decisive role in our purchasing decisions, as they create strong emotional connections and are of great importance for companies in all industries. In the English-taught master's in Brand Management, you will learn innovative strategies to establish and manage successful brands in the digital transformation era.
This master's programme provides comprehensive expertise in marketing, brand management, public relations, design and creative techniques. You will be able to develop image and brand campaigns and utilise the tools required to successfully build and maintain brands in the digital age.
In addition, various exciting practical projects offer you the opportunity to apply and deepen your knowledge. If you are interested in our master's in Brand Management at Hochschule Macromedia, we would be delighted to welcome you to our campuses throughout Germany.
Why enrolling in this programme?
Enrolling in a brand management program provides expertise in building, maintaining, and leveraging brand equity. It equips you with skills in market analysis, consumer behavior, and strategic planning to effectively position and differentiate brands. Through coursework and practical experience, you learn to develop compelling brand narratives, manage brand portfolios, and drive brand loyalty. This program prepares you for diverse roles in marketing, advertising, and business development, empowering you to create enduring connections between brands and consumers in an ever-evolving marketplace.
