Variations
You can choose from other variations of the study programme M.A. Luxury- & Fashion-Management.
Locations
You can study the programme M.A. Luxury- & Fashion-Management at the following locations:
Description of the programme
Brands such as Gucci, Louis Vuitton and Cartier have created an image that we associate with luxury and elegance. How have these labels achieved this position? What features characterise the luxury goods industry?
You can explore all this and more on the master's programme Luxury and Fashion Management. This study programme introduces you to the world of elegance and wealth: Who are the people who can and want to afford luxury brands? What marketing strategies can be used to reach them? How does digitalisation influence the fashion business, and what role do sales via online platforms and the promotion of brands via social media play in this?
The master's in Luxury & Fashion Management at Hochschule Macromedia is dedicated to these questions. This study programme opens the doors to the luxury and fashion industry and offers excellent career prospects in a continuously growing market.
Why enrolling in this programme?
Enrolling in a Luxury & Fashion Management program offers the opportunity to gain expertise in a unique industry that combines creativity and business acumen. Students learn how to successfully lead luxury brands and fashion companies by developing skills in areas such as brand strategy, retail, marketing, design management and sustainability. These programs provide practical experience and networking opportunities within the industry, preparing graduates to succeed in a competitive market or further advance their careers in the luxury and fashion industries.