Locations
You can study the programme M.A. Sportmarketing at the following locations:
Description of the programme
In a world in which the sports industry is playing an increasingly important role, successful sports marketing and management is becoming a key aspect.
With the master's in Sports Marketing at Hochschule Macromedia, you will acquire the necessary knowledge and skills to competently support athletes, clubs and brands. It offers a comprehensive teaching programme covering sports marketing, marketing strategies, brand management and sports economics. You will not only learn how to create effective advertising contracts, but also understand how merchandising drives the economics of sport and how fan interaction plays a crucial role.
Thanks to its broad-based, interdisciplinary training, you will be ideally equipped to take on management positions in both popular and elite sport after completing the master's programme.