Variations
You can choose from other variations of the study programme M.A. Strategic Marketing | EN.
Locations
You can study the programme M.A. Strategic Marketing | EN at the following locations:
Description of the programme
Gain new insights into the art of business management. Learn how you can help companies increase their profits by conducting in-depth market analyses, developing tailor-made marketing strategies and designing innovative concepts for sustainable competitive positioning. Immerse yourself in the fascinating world of strategic marketing and become a sought-after expert who actively shapes the future of leading companies.
The English-taught master's programme provides comprehensive and up-to-date specialist knowledge in the areas of marketing strategies, brand management and business intelligence and analytics, always with a focus on the requirements of an increasingly digital world.
After completing your studies, you will be able to strategically align complex marketing measures and develop a strong brand identity.
Why enrolling in this programme?
Enrolling in a Master's in Strategic Marketing program offers a myriad of benefits for aspiring professionals. Firstly, it provides an in-depth understanding of the ever-evolving landscape of marketing, equipping individuals with the latest theories, techniques, and tools essential for success in the field.
Moreover, such programs typically offer practical experiences through case studies, projects, and internships, allowing students to apply theoretical knowledge to real-world scenarios, honing their problem-solving and critical thinking skills.
Furthermore, a Master's in Strategic Marketing program often fosters a global perspective, exposing students to diverse markets, cultures, and consumer behaviors. This global mindset is increasingly vital in today's interconnected world, where businesses operate across borders.
Additionally, the networking opportunities provided by these programs are invaluable. Students have the chance to connect with industry professionals, alumni, and fellow students, building relationships that can lead to mentorship, collaboration, and future career opportunities.