Locations
You can study the programme M.A. Strategisches Marketing at the following locations:
Description of the programme
Gain new insights into the art of business management. Learn how you can help companies increase their profits by conducting in-depth market analyses, developing tailor-made marketing strategies and designing innovative concepts for sustainable competitive positioning. Immerse yourself in the fascinating world of strategic marketing and become a sought-after expert who actively shapes the future of leading companies.
The master's programme provides comprehensive and up-to-date specialist knowledge in the areas of marketing strategies, brand management and business intelligence and analytics, always with a focus on the requirements of an increasingly digital world.
After completing your studies, you will be able to strategically align complex marketing measures and develop a strong brand identity.