Locations
You can study the programme M.A. Wirtschaftspsychologie at the following locations:
Description of the programme
The master's programme Business Psychology combines insights from the fields of psychology and economics to give you a solid understanding of the behaviour of individuals and organisations in economic contexts.
You will explore the deeper psychological aspects of management, human resources and marketing and use this knowledge to effect lasting change in the business world. Psychology as a scientific discipline deals with the emotions, motivations and behaviour of people, which is not only important from a therapeutic perspective, but also from a business perspective. For example, how should advertising programmes be designed to effectively address your target group? Or what strategies should companies use to attract qualified young talent?
You will receive answers to these and other questions on the master's in Business Psychology at Hochschule Macromedia. There you will learn how to use psychological methods to achieve the desired results with customers, employees and companies.