Unternehmenskommunikation – Strategie und Umsetzung
Werbe- und Medienpsychologie
Kreation und Inszenierung
Advanced Online Marketing
International Management (in Englisch)
Praxisphase (Praktikum, Auslandsaufenthalt oder berufliche Tätigkeit)
Description of the programme
After completing this Bachelor's distance learning programme, graduates will have developed an integrated understanding of the multi-faceted communications industry. In addition, they have acquired professional, methodological, social and communicative competences and are able to use them successfully at national and international level, while also being able to take on central and market-oriented business activities in the communication and/or media environment.
This distance learning programme has a modular structure. In addition to business, management-related and legal basic knowledge, Bachelor students can set a content-related study focus in industry-specific modules. In addition, the curriculum includes elective modules that allow them to specialise in certain subject areas, for example "Advertising and Media Psychology", "Corporate Communication - Strategy and Implementation" or "Advanced Online Marketing".
Accreditations & awards
The IST University of Management is officially accredited as a state-recognised university by the Ministry of Culture and Science of the State of North Rhine-Westphalia. This guarantees the equivalence of the degrees with degrees from state universities.
The Bachelor's, Master's and MBA programmes are accredited by the International Agency for Quality Assurance in Higher Education (FIBAA). This means that you achieve an international and state-recognised degree. With the award of credit points according to the European Credit and Accumulation Transfer System (ECTS), your academic achievements are internationally comparable and recognised.
The IST University of Management has been institutionally accredited for five years after a thorough review by the German Science Council. We have thus received further state recognition, which underpins our claim to quality.
For the dual Bachelor of Communication and Media Management, it is a prerequisite that an in-company training relationship with a media-specific company has been entered into beforehand. In addition, the general (technical) higher education entrance qualification or an equivalent school-leaving qualification must be presented. The Bachelor's degree programme can also be taken without a school-leaving certificate; this requires at least 2 years of vocational training plus 3 years of professional experience or a master craftsman's certificate or advanced training.
Note: If you do not meet the requirements, you might still be considered for admission.
The following documents are required for an application as a German student:
Final school certificate CV Proof of health insurance cover
The following documents are required for an application as an international student:
Final school certificate CV Proof of health insurance cover Language certificate
With a degree in B.A. Kommunikation & Medienmanagement (dual), you can work in the following positions:
– Media Manager
– Marketing Manager
Financing of studies
You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.