Variations
You can choose from other variations of the study programme B.A. International Business Administration – Focus on Digital Marketing (EN | Berlin & Hamburg).
Locations
You can study the programme B.A. International Business Administration – Focus on Digital Marketing (EN | Berlin & Hamburg) at the following locations:
Description of the programme
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over.
Whether you (or your future client) are an online shop or a SaaS company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this business degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, and advertising psychology, as well as hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
- 6-semester / 3-year option (Fast Track)
- 7-semester / 3.5-year option (International Experience Track – includes internship/semester abroad)
Why enrolling in this programme?
As a holder of a digital marketing degree, your salary exceeds the salary of other specialists in this industry. Even more reason to train for a future career in marketing!
In addition, the solid management foundation will enable you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Accreditations & awards
In addition to being state-recognised, our university is accredited by the German Council of Science and Humanities and bears the quality seal of the Accreditation Council.
Our study programmes are system-accredited and are distinguished, among other things, by their high international orientation and their high graduation rate (CHE ranking). The master's programme in International Management also bears the FIBAA premium seal.
Furthermore, the CORE principle (Competence Oriented Research and Education) which was created by SRH, was awarded the Genius Loci Prize in 2018, the only institutional prize for excellent teaching in Germany.
English
German