B.A. International Business Administration – Focus on Digital Marketing
Study programme of SRH Berlin University of Applied Sciences
Learn how to scale international brands and promote successful products with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.
You can study the programme B.A. International Business Administration – Focus on Digital Marketing at the following locations:
Enrolment fees: 500 EUR (one-time)
Tuition fees: 24,780 EUR (3,540 EUR/semesters)
Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)
International Experience Track (7 semesters) | EUR 590 / month
Fast Track (6 semesters) | EUR 750 / month
Citizenship | Non-EU/EEA
International Experience Track (7 semesters) | EUR 4500 / semester
Fast Track (6 semesters) | EUR 5100 / semester
The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 500 (EU/EEA) / EUR 900 (non-EU/EEA) is to be paid once at the start of the programme.
You can choose from other variations of the study programme B.A. International Business Administration – Focus on Digital Marketing.
Regular period of studies: 6 semesters
Tuition fees DE/EU: 27,000 EUR
Tuition fees Non-EU: 30,600 EUR
ECTS points: 180
Principles of Business Administration I
Brand Management in Depth: Developing a brand
Applied Business Mathematics
Languages I (German or Spanish)
Digital Business: Applied Business Information Systems
Digital Business in Depth: Digital Website Project
Consumer Insights: Getting to know the customer
Languages II (German or Spanish)
Finance and Investment Management
Launch Strategy: Getting a brand to market
Launch Strategy in Depth: Developing a launch strategy
Languages III (German or Spanish)
Business Simulation & Dynamics in Business and Society
Knowledge and Innovation Management
Organisational Behaviour and Human Resource Management
Quantitative and Qualitative Research Methods
Description of the programme
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over.
Whether you (or your future client) are an online shop or a SaaS company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this business degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, and advertising psychology, as well as hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
- 6-semester / 3-year option (Fast Track)
- 7-semester / 3.5-year option (International Experience Track – includes internship/semester abroad)
Why enrolling in this programme?
As a holder of a digital marketing degree, your salary exceeds the salary of other specialists in this industry. Even more reason to train for a future career in marketing!
In addition, the solid management foundation will enable you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Semester abroad & internship
International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Accreditations & awards
In addition to being state-recognised, our university is accredited by the German Council of Science and Humanities and bears the quality seal of the Accreditation Council.
Our degree programmes are system-accredited and are distinguished, among other things, by their high international orientation and their high graduation rate (CHE ranking). The Master's programme in International Management also bears the FIBAA premium seal.
Furthermore, the CORE principle (Competence Oriented Research and Education) which was created by SRH, was awarded the Genius Loci Prize in 2018, the only institutional prize for excellent teaching in Germany.
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Degree: Bachelor of Arts
Programme type: full-time
ECTS points: 210
Start of studies: summer/winter semester
Regular period of studies: 7 semesters
15/09/2023 (WS), 15/03/2023 (SS)
English language skills required
« to SRH Berlin University of Applied Sciences
higher education entrance qualification
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Language certificate English
General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
Proof of English language proficiency
Copy of your passport/ID
Note: If you do not meet the requirements, you might still be considered for admission.
The following documents are required for an application as a German student:
Final school certificate
ID card or passport
With a degree in B.A. International Business Administration – Focus on Digital Marketing, you can work in the following positions:
– Digital marketing manager
– Marketing and product manager
– Brand management expert
– Content strategist
– Market and consumer researcher
– Marketing and business consultant
– Positions in advertising and communication
SRH Berlin offers partial scholarships to international students. EU students also benefit from the education funds we work with. Our student advisors are happy to help you choose the right option.
Financing of studies
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Last update of the profile: 05/2022