Locations
You can study the programme M.Sc. Business Management Specializing in Digital Marketing at the following locations:
Description of the programme
Online marketing is the quickest and most cost-effective way to reach your target market, raise your brand's awareness and boost your company's leads and sales. It is also an excellent way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your online social channel's comments and chats.
Through this focus, you will learn how to implement a smart, data-based marketing strategy by applying omni-channel concepts and specific targeting. We will help you to establish inbound marketing approaches and teach you how to increase the efficiency of your campaigns through clever automation and personalisation, which will aid in creating a structural framework that works best for your brand.
With the help of a finely tuned content marketing strategy, the many facets of digital media and copious online platforms can easily manageable and highly beneficial.
Accreditations & awards
Fully German State- and FIBAA-accredited