Locations
You can study the programme B.Sc. Digital Media & Marketing at the following locations:
Description of the programme
The B.Sc. in Digital Media & Marketing program integrates principles of computer science, data analytics, and marketing strategies. Students delve into courses covering web development, digital design, programming languages, and marketing analytics. They gain skills in areas such as data mining, social media analytics, and search engine optimization. Emphasis is placed on understanding consumer behavior in the digital landscape, utilizing quantitative methods for market analysis, and developing technical proficiency in digital media tools. Graduates are equipped to navigate the evolving digital marketing landscape, employing a blend of technical expertise and marketing acumen to drive effective digital campaigns and strategies.
Why enrolling in this programme?
Enrolling in a B.Sc. Digital Media & Marketing program offers a unique blend of technical skills and marketing knowledge essential for success in today's digital age. With a focus on areas such as web development, data analytics, and programming, students gain proficiency in cutting-edge digital tools and technologies. This program equips individuals with the ability to analyze market trends, understand consumer behavior, and develop innovative digital marketing strategies. Graduates emerge with a competitive edge in the job market, ready to tackle diverse roles in digital marketing, advertising, e-commerce, and beyond, where a deep understanding of both technology and marketing principles is indispensable.
Accreditations & awards
– State recognition;
– Institutional Accreditation;
– System accreditation by the Accreditation Council;
– Internal program accreditation by the Quality Advisory Board;
– Programme Accreditation;
– Accredited by FIBAA.
English
German