Variations
You can choose from other variations of the study programme B.A. International Management.
Description of the programme
The opening up of global trade, technical progress and product and process innovations are leading to enormous growth opportunities, but also to increasing challenges for companies. The increase in economic, cultural and communicative interdependencies is influencing business models, strategies, processes and products in almost all sectors of the economy. In order to operate successfully in this dynamic environment, you need specialists who can adapt to changing international conditions. This degree programme provides you with in-depth knowledge in the fields of international management, business administration and economics as well as important key qualifications in the areas of methodological, social and learning skills. This combination optimally prepares you for management positions in an international context. You will be able to carry out management and leadership tasks as well as advisory, problem-solving and evaluative activities. This includes analysing global economic contexts, developing practical solutions in an international context, implementing marketing processes in global markets and shaping intercultural interaction and cooperation. This Bachelor's degree programme opens up a world of opportunities in the global economy and prepares you to succeed in a diverse and ever-changing business environment.
