Variations
You can choose from other variations of the study programme M.A. Online Marketing.
Description of the programme
Advancing globalisation and digitalisation have completely changed the rules of the game in the world of marketing. Online marketing has become indispensable in almost all industries and companies. Accordingly, the demand for specialists who can develop sophisticated online marketing concepts is growing. With AKAD University's Master's programme in Online Marketing, you will acquire the necessary qualifications and open up numerous career opportunities. Today, companies have to use a variety of online platforms to attract potential customers. Whether in social media, on the company website, in various apps or even in the CRM: after completing this online marketing master's degree, you will be able to optimise all online platforms in such a way that the target group is addressed and ultimately decides to make a purchase and thus conclude a contract. In this way, you will ensure the profitability of your company and also enable new growth. As online marketing is undoubtedly the advertising tool of the future, your career prospects are particularly varied and promising. Online marketing is more diverse than almost any other profession. With a Master of Arts in Online Marketing, you will find a profitable position in almost every sector and every specialism.
