With the triumph of the internet, media behaviour has changed and so has marketing. Online marketing and social media are becoming increasingly important to reach potential customers. Many companies use these channels to share information and influence consumer behaviour. Unlike in the past, the success of digital marketing campaigns can be measured directly. This results in completely new requirements - and new exciting fields of activity.
Description of the programme
Planning marketing campaigns
In the elective "Digital Marketing Management", students receive practical and project-oriented training for the planning and execution of marketing projects. You will learn to design digital campaigns and landing pages, to measure the success of the measures and to manage newsletter marketing. You will also learn how to work successfully with agencies and editors and which social media channel is best suited for which purpose and target group.
As a graduate in digital marketing, you can become active in brand and marketing management, communication, product management and "online" marketing. Graduates are suitable as:
Key account manager
Conceptionist (in advertising agencies)
New Media Marketing Manager
Accreditations & awards
Our university is state-recognised by the state of Baden-Württemberg.
The quality of all study programmes at our university has also been tested and confirmed: The study programmes at Allensbach University have been accredited by the accreditation agency ZEvA. All study programmes are state-approved by the Ministry of Science, Research and the Arts of Baden-Württemberg (MWK).
As distance learning programmes, all programmes also have the approval of the State Central Office for Distance Learning (ZFU).