Catwalk, glamour, lifestyle. If you are passionate about fashion, creative and have analytical thinking as one of your strengths, the elective subject "Fashion Management" is the right choice for you. The course offers a practical and project-oriented education for the development and planning of collections and the development and implementation of innovative and holistic marketing concepts.
Description of the programme
Producing and buying collections
In this degree programme, students first acquire a solid foundation in business administration. Subsequently, students learn specific know-how from the fashion and textile industry. Concepts for price, distribution and marketing strategies have to be developed, and production and purchasing of collections have to be coordinated and controlled. The Fashion Management specialisation professionalises you for jobs in the fashion and textile industry as well as in retail and digital commerce.
As a graduate of this still young specialisation, you can take on qualified specialist and management tasks in the fashion, textile and retail industries. Skilled workers are especially sought after in the following companies:
Beauty, fashion and lifestyle industry
Digital commerce companies
Trading companies and agencies
PR and communication companies
Accreditations & awards
Our university is state-recognised by the state of Baden-Württemberg.
The quality of all study programmes at our university has also been tested and confirmed: The study programmes at Allensbach University have been accredited by the accreditation agency ZEvA. All study programmes are state-approved by the Ministry of Science, Research and the Arts of Baden-Württemberg (MWK).
As distance learning programmes, all programmes also have the approval of the State Central Office for Distance Learning (ZFU).