Description of the programme
Experience and behaviour as a subject
In the elective subject ‘Business Psychology’ you deal with people. You deal with the topics of work and organisational psychology as well as market and media psychology.
In organisational psychology, the focus is basically on the experience and behaviour of working people. It deals with working conditions, demands on employees and the effects of work on employees. You will learn what can motivate employees and how job satisfaction can be increased. Work analysis and work design round off the subject area. In the field of organisational psychology, the focus is on the experience and behaviour of people in organisations. This includes interaction and communication, personnel selection and the management of employees. In addition, there is information on the processes that take place, for example, during mergers and company takeovers.
And consumer decisions are also influenced by psychological factors. Therefore, you will deal with the psychological background of consumer behaviour.
Graduates with a major in business psychology are sought after by many companies: They are mainly employed in human resources departments and in marketing. Employers can be found in the areas of:
– Human resources development;
– Personnel consulting;
– Corporate communications;
– Market research;
Accreditations & awards
Our university is state-recognised by the state of Baden-Württemberg.
The quality of all study programmes at our university has also been tested and confirmed: The study programmes at Allensbach Hochschule have been accredited by the accreditation agency ZEvA. All study programmes are state-approved by the Ministry of Science, Research and the Arts of Baden-Württemberg (MWK).
As distance learning programmes, all programmes also have the approval of the State Central Office for Distance Learning (ZFU).