In the bilingual Marken- & Kommunikationsdesign programme, the students learn how to create cross-media campaigns. This includes digital and analogue techniques as well as ways to convey brand messages in a modern way. The combination of marketing and communication design opens up comprehensive knowledge combined with far-reaching career opportunities.
You can study the programme B.A. Marken- & Kommunikationsdesign (mit Praktikum) at the following locations:
Description of the programme
What makes for strong brands? Why do some products seem timeless and others not? How are world-famous slogans created? If questions like these fascinate you, we offer you a unique combination of the disciplines of marketing and visual design with the bilingual Bachelor's programme Marken- & Kommunikationsdesign (B.A.). Because, whether strong brands, timeless products, or world-famous slogans—the secret of successful brand concepts lies in the combination of creativity and strategic thinking. Within seven semesters, we teach you all the necessary skills to become active both strategically and creatively. This mix of strategic, conceptual, and creative skills offers you the best career opportunities.
Develop brand design, create visuals: Creativity and strategic thinking are the focus of the holistic and practical bilingual Bachelor's programme Marken- & Kommunikationsdesign (B.A.) at the AMD Akademie Mode & Design from the very first semester. We provide you with comprehensive knowledge about brands, communication, and current technologies. You will immerse yourself in all areas of communication design, from print, film and Web, advertising, corporate design, photography, video and animation, to communication in space and event design. You develop 360-degree campaigns for posters and advertisements, for TV, and Web as well as for apps.
Why enrolling in this programme?
Mix of skills in demand: As an expert in brand and communication design, you are equally proficient in strategic, conceptual, and creative skills and take on a wide range of tasks:
– You conceive, create, plan, and develop holistic communication projects for print, online, TV, and social media;
– You decide on the direction of communication measures;
– You are creatively and artistically active and take on the creation and design of communication measures.
Diverse career opportunities: With the Bachelor's degree in Marken- & Kommunikationsdesign (B.A.) at Hochschule Fresenius, you will gain exciting job prospects. Your qualifications are in demand in the marketing departments of commercial enterprises, in media companies, in advertising and branding agencies, and in media productions. You can set up your own business as an art director. Or would you like to further deepen your skills within the scope of a Master's degree?