M.A. Business Development & Digital Innovation
Study programme of Hochschule Fresenius
Do you want to take on more responsibility, move up to a management position or start your own company? The Master's study programme Business Development & Digital Innovation (M.A.) at the Fresenius University of Applied Sciences prepares you for responsible tasks in middle management, in leadership responsibility and for founding a company. You will gain both comprehensive theoretical and practical knowledge in the field of business development as well as specific competencies in business field development with a focus on the topics of digital innovation and transformation.
You can study the programme M.A. Business Development & Digital Innovation at the following locations:
Tuition fees: 20,400 EUR (5,100 EUR/semesters)
Business Development & internationale Wachstumsstrategien
Geschäftsmodelle und Businessplan
Creative Tools & Design Thinking
Corporate Governance & Compliance
Agiles Produkt- & Innovationsmanagement
Behavioral Decision Making
Praxisprojekt & Case Study I
Geschäftsfeldentwicklung & digitale Märkte
Internationale Marketing- & Vertriebskanäle und Beziehungsmanagement
Praxisprojekt & Case Study II
Agile Organisation & New Work
(Virtuelles) Arbeiten und Führen in internationalen Kontexten
Organisationsentwicklung & Management von digitalen Transformationsprojekten
Konfliktmanagement & Mediation
Akademisches Arbeiten und Exposé
Description of the programme
In the Master's programme Business Development & Digital Innovation (M.A.) at Fresenius University of Applied Sciences, you will acquire comprehensive management and leadership knowledge in four semesters. In small groups, you will learn to develop successful sales and marketing strategies, initiate and implement digital innovation processes and manage good customer relationships. In addition, you will gain insights into sustainable organisational development - enabling you to make well-founded decisions in new contexts. You will also acquire comprehensive leadership skills - in particular the ability to take a reflective view of your responsibilities in business and society.
The Master's programme Business Development & Digital Innovation (M.A.) is divided into the following areas:
- Product and sales management
- Entrepreneurial thinking
- Decision-making and acting in the VUKA environment (VUKA - volatility, uncertainty, complexity, ambivalence)
- Digital Business Transformation and Innovation
- Culture and business development
- Applied research
You expand your knowledge of agile product management and international marketing and sales channels. You study the mindset, tasks and leadership methods of entrepreneurs. Business development, international growth theories, digital markets and business ethics are further topics of your studies.
Why enrolling in this programme?
Lots of practical work: Many practice-oriented modules give you the opportunity to apply your theoretical knowledge during your studies. These include semester-spanning project work and case studies, in which you can also set individual focal points. Our Competence Center Entrepreneurship (CCE) network offers you practical experience beyond the curriculum.
Build a network: Do you want to turn your own business idea into reality? Then the Competence Center Entrepreneurship (CCE) at Fresenius University of Applied Sciences is the ideal place to start. The CCE is a start-up network recognised by the Federal Ministry for Economic Affairs and Energy. Here you will receive valuable input and a lot of support in the further development of your business idea, among other things through offers such as the Pioneer Programme.
Future in leadership: A successful Master's degree in Business Development & Digital Innovation (M.A.) qualifies you for middle management positions in companies. It prepares you for management tasks and qualifies you for founding and managing your own company.
Accreditations & awards
All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.
Write a message
Degree: Master of Arts
Programme type: full-time
ECTS points: 120
Start of studies: winter semester
Regular period of studies: 4 semesters
15/09/2023 (WS), 15/03/2023 (SS)
German language skills required
« to Hochschule Fresenius
higher education entrance qualification
You do not have a higher education entrance qualification? Apply for a Studienkolleg! Look out for this icon on the university profiles.
without numerus clausus (What does that mean?)
finished Bachelor studies
Language certificate German
Note: If you do not meet the requirements, you might still be considered for admission.
The following documents are required for an application as a German student:
Final school certificate
Good to know
A special offer to our students is our Competence Centre Entrepreneurship (CCE) - a start-up network consisting of alumni, founders, companies and cooperation partners.
Financing of studies
You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.
Last update of the profile: 08/2022