Du möchtest mehr Verantwortung übernehmen, in eine Führungsposition aufsteigen oder ein eigenes Unternehmen gründen? Der Masterstudiengang Business Development & Digital Innovation (M.A.) an der Hochschule Fresenius bereitet Dich auf verantwortungsvolle Aufgaben im mittleren Management, in Führungsverantwortung und auf die Gründung eines Unternehmens vor. Du gewinnst sowohl ein umfassendes theoretisches und praktisches Wissen im Bereich der Unternehmensentwicklung als auch spezifische Kompetenzen in der Geschäftsfeldentwicklung mit einem Schwerpunkt auf den Themen digitale Innovation und Transformation.
You can study the programme M.A. Business Development & Digital Innovation at the following locations:
Description of the programme
In the Master's programme Business Development & Digital Innovation (M.A.) at Fresenius University of Applied Sciences, you will acquire comprehensive management and leadership knowledge in four semesters. In small groups, you will learn to develop successful sales and marketing strategies, initiate and implement digital innovation processes and manage good customer relationships. In addition, you will gain insights into sustainable organisational development - enabling you to make well-founded decisions in new contexts. You will also acquire comprehensive leadership skills - in particular the ability to take a reflective view of your responsibilities in business and society.
The Master's programme Business Development & Digital Innovation (M.A.) is divided into the following areas:
- Product and sales management
- Entrepreneurial thinking
- Decision-making and acting in the VUKA environment (VUKA - volatility, uncertainty, complexity, ambivalence)
- Digital Business Transformation and Innovation
- Culture and business development
- Applied research
You expand your knowledge of agile product management and international marketing and sales channels. You study the mindset, tasks and leadership methods of entrepreneurs. Business development, international growth theories, digital markets and business ethics are further topics of your studies.
Why enrolling in this programme?
Lots of practical work: Many practice-oriented modules give you the opportunity to apply your theoretical knowledge during your studies. These include semester-spanning project work and case studies, in which you can also set individual focal points. Our Competence Center Entrepreneurship (CCE) network offers you practical experience beyond the curriculum.
Build a network: Do you want to turn your own business idea into reality? Then the Competence Center Entrepreneurship (CCE) at Fresenius University of Applied Sciences is the ideal place to start. The CCE is a start-up network recognised by the Federal Ministry for Economic Affairs and Energy. Here you will receive valuable input and a lot of support in the further development of your business idea, among other things through offers such as the Pioneer Programme.
Future in leadership: A successful Master's degree in Business Development & Digital Innovation (M.A.) qualifies you for middle management positions in companies. It prepares you for management tasks and qualifies you for founding and managing your own company.
Accreditations & awards
All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.